The development of modern technologies, including the Internet, provides more opportunities for business promotion. Recently, Internet marketing has become increasingly popular. What it is? Today, many firms create websites with the aim of promoting their own products and expanding their customer base. But in order for the site to become visited and be a good tool in promoting the business, it is necessary that it be accessible and convenient. In order to increase the effectiveness of such a resource, it would be logical to use the services of companies that are engaged in Internet marketing. Such firms appeared not so long ago, their work is due to new market opportunities, and thus to new needs. Internet marketing, in fact, is the same as traditional marketing, but uses other tools to achieve results. The main goal is to attract as many users as possible to a particular site. How to grow your business through the Internet? The main task of the Internet in the field of business promotion is the promotion of sites that host or advertise customer products. Thanks to the creation of a successful site, you can expand your customer base, since such a resource provides information about the company, and any user can view it without leaving home. In addition, you can fill the site with the most popular information using SEO optimization, or promote it using additional advertising: contextual, banner, PR. The first option implies an increase in the number of users by posting texts on the website with the words that are most often requested in search engines. Thus, if a potential buyer will request something on the search engines, they will automatically issue a link to your site. As for advertising, it can be placed on other more popular resources in the form of banners or links, custom articles, or even additionally for your site, you can organize the promotion of your products through the use of SMO (public media optimization or optimization for social media) or SMM ( social media marketing or social media marketing).